The trade fair business is one of the main service providers of the European economy. It is regarded in the international competition as particularly efficient, modern and most wide-ranging. As one of the most important marketing instruments, trade fairs and exhibitions are key impulse generators for international trade in goods and services.
Trade fairs and exhibitions contribute to an intensification of competition as well as to a rise in growth and employment. As a consequence of the high degree of internationality of European trade fairs, the consequences for the economy as a whole are particularly marked.n the wake of globalization and a greater orientation strong markets, the importance of such sector marketplaces with global significance will increase even more in future. The trade fair publication racks thereby increasingly developing into comprehensive marketing partners for the industry. They are the intermediary between suppliers and buyers.



Exhibition suppliers in the UK and London

Getting ready for an Exhibition. Find design companies trough Germany, Hanover, Frankfurt, Cologne.
Germany is famous for its trade shows. Every year nearly 600 different events take place all over the country. Some of those are huge international shows, such as CeBit, IAA, ITB or Hannover Messe; others are more local and more specialized trade events. Germany gives something for everyone; all major industry market sectors are covered – manufacturing, engineering, food, cars, fashion and beauty, leisure, travel, construction, education and many more. Every sector has at least a couple of trade events, every one of them attracting different crowds.

Range of the show (or shows) depends on the nature of your business, but it is extremely likely that – as a foreign company – you would decide upon an international trade show. These are usually taking place in one of the major cities, such as Frankfurt, Hanover, or Munich. For your convenience and reference we have made a map – cities hosting most international trade shows are marked dark red with their names in capitals; other towns are home to smaller numbers of shows, but they are still important, especially in certain industry sectors. Of course, there are other towns and cities that host a couple, usually specialized trade shows – these are not on the map, but you will spot them in German trade show list.