When looking into getting exhibition stand design and build companies for your next show. There are several areas that can affect the overall price and quality of what you end up with. We have put together 10 quick tips to keep in mind the next time you start this process which we are sure will save you money and get you a better quality display.
1 –
Give yourself plenty of time
The more time you give a good exhibition stand design company, the more options and often better prices you will get on your stand. The bigger the stand the longer you will need to finalize designs and costs but if you work on 3 – 6 months prior to the show you should be fine.
2 – Develop a clear budget
This needs to be done well before you start speaking with stand builders. Give your budget to the companies pitching for your work and see what they can do for that fixed price. Remember to always check what’s included in any quotes so you don’t get any surprises after the show.
3 – Develop a clear list of requirements
Companies that have exhibition stands for hire will often try to persuade you to use the particular items they have available rather than what you have requested as part of your brief. There is always another way of doing something, so if you are being told ‘that’s impossible’, simply go to another supplier for another opinion.
4 – Always look for stand packages first
Once you have a brief it is always worth looking to see what rental packages are available that may fit your needs. You can save 10% – 35% simply by finding something that is already designed and sold as a package. Packages should not have any design costs in them and will also allow you to get a fixed price for the exhibition stand you hire.
5 – Get Two Quotes
Unfortunately like many industries, there can be a used car salesman approach from some companies to overcharge on some rental stands. Always get 2 quotes based on the same brief to compare costs and design options.
6 – Make the most of your space
Don’t let having a small floor space dictate the look and feel of your stand. Great design is all about function and this is even more important in a small space. There are lots of options between $5k – $10k that will give your small 9SQM space one of the best exhibition stands at the show.
7 – Theme with color, not graphics
If you are on a tight budget you can save a significant amount of money by theming the stand with paint instead of graphics. Painted walls can be up to 60% cheaper than graphic covered walls. Basic color schemes with integrated logos are also very popular in the design space currently.
8 – Don’t forget to promote
We often see when companies opt to hire an exhibition stand they also decrease their level of promotion around their participation at that particular event. Renting a stand is still a big investment so ensure you get the most out of it possible by letting people know where you will be.
9 – look at buying some components for the stand
If you find that you are regularly hiring exhibition stands (which is very common) you may also find that there are some items that you are hiring time and time again. It is worth exploring if it is worthwhile making some purchases to use with your hired stand to cut down on some of the higher costs.
10 – It is not actually cheaper to buy the stand
If components are being custom manufactured and they need to be recycled or destroyed post-show. A reusable stand have expensive transportation costs and storage costs.
Like anything to do with trade shows and exhibitions, when looking for a stand to hire in Milan for example, there are often more questions than answers. Always find a supplier that you are comfortable with and trust to give you honest advice.
Taking part in an exhibition is an integral part of company activities. The prospect of participating in an exhibition usually generates widespread and emotional debate all over the entire company hierarchy, in a similar way to advertising, sales promotion and public relations activities.
Exhibitions are notably effective because of the many functions in relation to other instruments. No other instrument serves so many individual functions and nowhere else can one communicate so directly with a customer in order to trigger new and satisfy existing information needs.
Exhibitors can demonstrate the advantages of their company and products, such as their reliability, support services, and product quality. Conversely, by taking part in a trade fair a business receives valuable feedback from conversations with visitors. That information can be used to develop and evolve products, research the market place and to plan for the future.
Participating in trade fairs allows a company to meet more potential customers and to exert greater influence on existing ones. By taking part in trade fairs, companies can rapidly and directly perceive any changes in consumer structures and behavior.
Look for partnering long term wit an exhibition stand design and build company, for multiple exhibitions in Germany, France, Italy, Switzerland, UK. Including project management, unique custom solutions. Exhibition marketing packages, buildup and implementation of the fairground.