Exhibitions are held all over the world to help bring companies and customers together.
Including be held for businesses to find partners offering products and services that complement their particular offerings.
As there are often a good number of participants in these exhibitions, the problem is to stand out in a sea of other companies and exhibitors. It is important that your exhibition stand design and build be more than good enough to attract the attention you want for your brand and products and services.
How you can catch the eye of your clientele and, more significantly, make a good impression on them?
Exhibitions are active places, full of action. Whilst this will make for an absorbing day out, attendees might find themselves overloaded. Try and make your booth as relaxing as is possible. Create some small area around your stand, and make sure it does not look too messy. Perhaps provide a coffee and a comfy chair to entice people with a quick respite from the busy atmosphere.
Identify your target audience – Knowing who you are “talking” to in the exhibit will allow you to think of the best way to communicate your sales message and present your products, services, and brand. Learn what your target consumers’ needs and wants are and direct your messages to them. Ensure that your exhibition stand contractor understand their needs or wants.
This will surely put your brand or product on their radar. It can also help to be abreast of how your target audience reacts to the latest trends. This will help you in designing your exhibition stand design and build and in choosing your strategy.
Do not change the personality of your company when exhibiting. Exhibitions are an invaluable opportunity to convey your company and brand as authentically and remain with a recognizable look. Find the balance between an exciting layout and loyalty to the personality of your business. Your brand strength can be enhanced with personalized concepts. Create your textual content thought-provoking.
Use of the space. If you have a big wall, make a big poster! Witty is the word. Maintain it short and sweet, and close to the dot.
Choose colors, fonts and other visual elements that match your personality
Your visitors are not likely to spend minutes reading walls. of text from your product tarp in front of your exhibit stand.
Increase your space – Confirm the size of your stand area with the organizers. Get all the dimensions such as the height of your stand area. You can capitalize on a high ceiling space by building a high arch for your logo or brand name for instance or putting a tall structure with a rotating sign. This will create a lighthouse effect which will lead your target to your
stand apart booth.
These are merely some practical points that can be used when preparing your exhibition stand. You can get in touch with Activteam exhibition stand design and build if you need help in bringing your concepts to life.
Exhibition Stand Design Tendencies to Keep in Mind.
There are factors that you must take into consideration first before you finalize your designs for your exhibition stands. You should seriously think about the various elements that you want to have in your stand. These elements have to be interesting and appealing to your audience. Other than the artwork and well organized and harmonic environment to put in your stand, there are a few fundamentals that you have to plan for too.
Numerous trends have grown to be popular in recent years when it comes to designs for exhibition stands. Among these are trends in lighting and construction materials. Here’s a quick rundown on what options you can consider in your own stand:
Lighting Fixtures
This is probably one of the areas that have considerably evolved. Today, LED technology has made it possible to create new ways to make lighting and visuals more interesting to visitors. It has made such a huge impact because of how flexible it can be with options ranging from rope lighting to strip lighting.
LED technology has also made it possible to use lights of a specific color and even have changing colors incorporated in your design.
Conventional lighting fixtures such as track lighting, pin lights, and floor lights among others are still available. You can check with your exhibit organizers and booth contractors if you have special desires.
Construction Materials
The materials that are used in making stands have also seen many changes. The popular materials are often dictated by what is the newest inventions in the industry.
Aside from the conventional metal and wood materials, other materials like plastic, acrylic, Sintra boards, and PVC happen to be made available in recent years, adding to custom exhibition stands a special and modern patch. Plastic is extremely durable, flexible, and can be molded into specific shapes. Along with LED illumination, these two materials give booths a modern and sophisticated appearance.
Your exhibition stand design should get high attention on the fairground, by cost-effective. You should not go all-out and splurge on your booth design you can at least match your expenses with revenues through your event. You can find creative affordable designs to achieve your goals. Include customer contact points that will allow your exhibit targeted traffic to connect with or relate to your brand.