The relevance of an exhibition stand naturally can vary according to if you look at it from the seller or the buyer’s point of view.
There is one point, however, on which both parties agree more or less all: innovation is high up off the list.

For visitors, the more significant aim is to locate new products, while the display of new products and solutions is one of the four principal goals of exhibitors, and almost tops the list. That makes it is clear that everyday business can play a significant purpose at fairs, for example in the kind of initial discussions or true contracts made. However, in addition to that, they may be usually about how the upcoming of the industry looks, new ways that newly evolved products might be utilized, whether and when they will take off, and about which of today’s research results will lead to new products and procedures in the future.

Bespoke Exhibition stand are important to distinguish buyers, acquire their particular attention and establish a reputation in the marketplace. Numerous exhibitions in your market sector provide a new product showcase and often new product awards in various categories. Be sure that if you get a prize to send out a news release out and use social media to broadcast the success.

Competitive advantage is derived from improves in the client, the provided value that typically involves product technique, principally launch strategy.


The new product or solution needs to achieve eyes attention by way of the stand design images, catchphrases, multimedia, targeting in long and short-range of visitor’s first attention. A new product or service is often the first attraction presented by large companies and brands and can be a fundamental marketing strategy for the medium and smaller business.

Regrettably, often exhibitors never create and adapt their bespoke exhibition stand designs and marketing messages doing their new products, in an approach that it will not be spotted and get interested. Potential customers moving in front of the bespoke exhibition booth away and we question: the reason why our product won’t get the right interest?

Providers attempt their better to launch maximum quantities of products to market. However, the business failure or success of a product does not rest entirely on the product itself. The release strategy adopted also establishes whether a product is successful or is rejected. The key to achievement in the launch methods often sites to find an adequate strategy.

Finding an exhibition stand design company with fresh concepts aligned with the exhibition objectives, help companies set up their exhibition presentation and messaging, merging them with the exhibition design style.