Face-to-face conferences between exhibitors and visitors on the stand are key elements, as they are the only technique of exchanging information and interacting by which long-term relations can be established and maintained. At the same time, exhibitions communicate information about a product or a service in a much more effective and direct way than other instruments because the senses of both the sender and recipient receive much more input, becoming the effect of long-lasting communication.
What specific value proposition does your product/service offer for this region of business? This could be more important than a stylish exhibit with engaging exhibitor staff.
As being an exhibitor from another country, be delicate and aware of cultural variations when attending or operating an exhibition. Your product, services, and exhibit design may very well be great, but how you engage with an international audience can make or break your chances to meet your goals.
Marketing mix elements are made up of determining a product, pricing and sales conditions, and implementing sales and communications measures.
These are the instruments a company uses to control its influence on the sales market.
Exhibitions and event marketing and advertising are always one of the most expensive components in any companies marketing budget. The cost may be greater but surely must be viewed as an investment to bring benefits, and measure, the full benefits of one on one marketing.
The largest mistake that companies make when taking their local exhibitions experiences abroad is assuming that their formula for success will work the same internationally.
When your company is hosting an event, you may be inviting prospects as well as current customers. The bottom line is to invite those you know will be interested in the chosen theme and topic of the event. Quite simply, to generate quality leads from your event, you need to determine your target audience. By carefully segmenting your database and reaching out to the most interesting demographics,
you can attract attendees that are prospective buyers. And also by executing pre- and post-event campaigns and scheduling on-site meetings with targeted attendees, you can return to the office with a range of truly qualified leads.
Budgeting and preparing
The planning process previous to taking part in an exhibition is complete without having a budget being written in good time. Admittedly, it is difficult to forecast costs the first time around, but after finding out the costs at the first exhibition one can make considerably better calculations for a second event. Soon after the fair has ended (approx. 4 months after the event), and once the cost of each individual item has been determined, it is possible to make a final assessment of costs versus advantages and choose how successful the corporation wasCost factors needed for attending a trade fair.
The costs can be broken down as follows:
stand rental, utilities and other operations (electricity, water, disposal)
stand construction and outfitting
services relating to the stand and marketing communications
transport and waste disposal
personnel and travel
Preparing the staff.
Ensure you have your best sales and development staff ready to attend the exhibition on the day and give them clear roles. Have some on the stand itself as well as some circulating through the exhibition and attending talks and other the possibility to build relationships with business representatives and leads. Avoid overmanning your stand, as it can look frightening.