While it is not easy to join a trade show and manage an exhibition stand, doing so can actually produce outstanding results and propel a product to success. A well-designed exhibition stand setup together with a carefully-planned trading strategy boosts four key essential business areas simultaneously, making a trade show slot a smart and worthwhile investment
As an exhibitor, you have to deal with the competition within and beyond your niche. If you want your brand to stand out, you have to do something unusual. This is where personalized exhibition booths come in.
Whether an organization participates in a trade fair, it is important to attract the right audience-the visitors who are likely to buy their products or services. This is the challenge with event-marketing.
While assigning salespeople as ‘shepherds’ help in steering people into your booth, it is easier and more cost-effective if a custom exhibition booth can do the job. You can get your stand be more noticeable with the following features:
Stand layout needs to determine the fundamental layout of the booth. Use signage to help with customers through the booth and assist them in locating and finding info about merchandise, variety of approaches familiar with feature specific products, to create an approach to encouraging customer research – present them with a layout which facilitates a specific traffic pattern.
Innovative custom designs.
If you want your prospective customers and passersby to take your exhibition stand seriously, you have to invest in personalization.
Great design creates sentiment for the brand or product. Creating an extraordinary experience for your target audience.
Custom projects should be based on aesthetics. Aesthetic generate beauty, and beauty is the key ingredient which makes a trade show design go further as a trade fair presentation, giving visitors a singular experience.
Have clear objectives and plan your stand implementing your targets in the overall concept: Maybe you areimprove your brand equity, increase awareness about new products or service or just interested in meeting more prospective business partners, develop your stand in accordance with your aims.
Lighting
This is almost certainly one of the areas that have considerably evolved. Today, LED technology has made it possible to create new ways to make lighting and visuals more interesting to visitors. It has made such a huge impact because of how flexible it can be with options ranging from rope lighting to strip lighting.
LED technology has also made it possible to use lights of a certain color and even have changing colors incorporated in your design. Furthermore,
Conventional lighting fixtures such as track lighting, pin lights, and floor lights among others are still available. You can check with your exhibit organizers and booth contractors if you have special desires.
Visuals
Effective signage, Use signage and images is a great approach to unify a theme or merchandise on an appealing overall presentation.
Keep signs and graphics clean: should be strongly related items exhibited. New signs, new merchandise. Limit text on signs. Signs with too much copy won’t work. Use appropriate typefaces on signs.
Provide original artwork to get high-quality images. Good professional stock photos clear, crisp images. Bad pictures and artwork could result in your entire exhibition stand failing to make the impact. Use quality image, do not use images that have been copied from non-original sources. sections clear purpose of sections in your stand will allow you to manage your exhibition stand far better.
One section should be dedicated to your product displays. There should also be the standard hospitality features like a mini lobby and space-saving chairs. Furthermore, it pays to have a cloaked area for your salespeople to keep their things and to rest once in a while.