Creating an exhibition stand is a complex task, your brand should be featured and needs to be presented well.

Selling a product is partial without interacting with its image. To build a long term brand loyalty, in addition to the quality of the product, image is important. To achieve this, several businesses invest funds in the campaigns. But many businesses overlook the retail front which is the face of the brands. In other words, the way the products are showcased at the retail shelves, what sort of salespeople correspond to the consumer etc. are some of the issues, which if not handles well can be a great threat to the brand’s image.

Visual merchandising is the art of presentation, which puts the merchandiser in focus. It educates the customers, creates desire last but not least augments the selling process. It is an artistic method to ensure that exhibitors move off the shelves faster, and is a tool to appeal to the visual sensory elements of the customer.


To get awareness in the show it is crucial to stand out from the crowd.! With hundreds of different exhibition booths at the event, it is not easy to stand out. A stand need to look professional and stunning. A custom exhibition stands with eye-catching graphics, multimedia effects such as light boxes and printings would make a company stand out at the show with an exhibition stand and create a more sophisticated look.
Exhibiting at trade shows is a vital part of many companies and there marketing efforts stylish exhibition display stand should be able to capture the attention, of potential customers, when they are near or far. It needs to be visible coming from all angles, no matter where your audience is coming from. You should be able to draw potential customers in toward your stand by providing interesting features and thought-provoking displays. Generosity can also go a long way. Giveaways are a sure way to attract visitors to your stand. They can provide a good head start as compared with other stands. However, you need to make sure that the cost of your giveaways will be justified by the leads that you will generate from your stand.




Create a custom stand that is noticeable.

Creating a custom exhibition stand design is just one of the keys that will allow a company to open doors to achieving business success. A customized design can create the desired picture the feeling and the image and execute a practical and advantageous method that assures businesses of immense positive aspects and countless advantages.

A remarkable custom exhibition stand design will not only catch the attention of the customers but more importantly, set up a remark about your company in the minds of the clients. Secondly, it is a brilliant idea to create a custom exhibition stand design if it’s done right, because it allows you to prove that your business has integrity and importance, and is not something to be disparaged in the industry to which it belongs

Choice a booth design company that can Generate interaction with your audience.
Create a 6 word tagline which atarget audience can understand within 5 seconds. Keep it honest, and do not make it too abstract.
Have three main types of graphics, depending on how far away customers can stand from your exhibition booth: long range, medium-range, and short range
After establishing a good first impression, audience retention should be the next objective. You do not want people to just look; you want them to be active in the product or service that you are promoting. Create interaction with your audience through the stand. Provide a demo or have well-trained staff who can answer your audience questions regarding your product or service. The features of your stand also need to create an interaction that your audience can play with. One good way to do this is always to have a sample of your product or service that your audience can try to use. Your audience will have a more personal practical experience and they will get a feel of why they need your products or services.


Your message should generate an impact.


Create buzz for your stand by creating your message across the core of your product. It should create an impact and have a lasting impression. Be consistent with all your marketing campaigns so your audience will not confuse you with other brands and that they will still recognize you when they see the brand somewhere else. Present your audience your selling points in as little time as possible. This will assure that the audience will get an important message before they decide to leave. The prospects should leave the stand knowing how they can get the presented product or service.

How to Identify a qualified exhibition contractor.

The capability to implement the needs and to look forward to possible marketing and visibility concerns that you may encounter within the design period of the project and they may make contributions inputs that will make your stand more productive.
An excellent exhibition stand contractor should be able to work with just about any industry from financial institutions to automobile product suppliers and many more.


The ability to execute the requirements and to look forward to possible marketing and visibility concerns that you may encounter in the design period of the project and they may make contributions inputs that will make your stand more successful.

Franc Stera is an Exhibition Marketing strategist at Marketing/Most forwarded thinking by Activteam. Assisting, exhibitors to reach their marketing objectives.