How to attract the right target audience with your custom made exhibition booth

Be Seen on the Market.

Thousands of exhibition booths at many trade shows look for the eye of one potential customer. Neither the prospect nor advertisers take pleasure in this reality. Plenty of clients take advertisements and effort as distractions into their daily lives. Some develop ad blindness-preferring to ignore ads whenever they see one.

As an exhibitor, you have to deal with the competition within and beyond your niche. If you want your brand to stand out, you have to do something out of the ordinary. This is when customized exhibition booths come in.

Know your customers, know your market, the competition and the purposes why you have chosen to display at a particular exhibition stand. It is vital that you are able to convey these details to your exhibition stand contractor as part of your brief in a concise manner and that often means thinking about who you are looking to specifically target at your next show in much more detail.

Who is attending the show? Are there any potential types of visitors you need to avoid? Who do you want to visit your stand? Make sure you will select a professional exhibition stand contractor and he is aware of all of these factors. Your customer identification should constantly inform your on-going discussions with your designer. Its an old cliche but its never truer then when collaborating on design, communication is absolutely key.

Organizing exhibition stand
Your exhibition stand should bear your brand name, logo and tagline.
Apart from the graphics and well organized and harmonic environment to put in your stand, there are a few basics that you have to plan for too. Groundbreaking custom designs.

There are factors that it’s essential to think about first before you finalize your designs for your exhibition stands. You need to seriously think about the various elements that you want to have in your stand. These elements have to be interesting and appealing to your audience. Other than the artwork and well organized and harmonic environment to put in your stand, there are a few basics that you have to plan for too.

Various trends are becoming popular in recent years when it comes to designs for exhibition stands. Among these are trends in lighting and construction materials.


Have clear objectives and prepare your stand implementing your targets in the overall concept: Whether you improve your brand value, increase awareness about new products or service or just interested in meeting more prospective business partners, create your stand in accordance with your aims.


Lighting
This is probably one of the areas that have considerably evolved. Today, LED technology has made it possible to create new approaches to make lighting and visuals more interesting to visitors. It has made such a huge impact because of how flexible it is usually with options ranging from rope lighting to strip lighting.

The LED technology has also made it feasible to use lights of a certain color and also have changing colors incorporated in your design. Furthermore,
Conventional lighting fixtures such as track lighting, pin lights, and floor lights among others are still available. You can check with your exhibit organizers and booth contractors if you have special desires.

Graphic quality matters.

Visuals

The attraction of an exhibition booth comes from the dynamic of the communication concept, customer interaction, audiovisuals and contemplation.

Use attention-grabbing visuals – The classic adage a picture provides a thousand words” says it all. Make your target market’s attention by enticing them with interesting pictures. Make sure your chosen image or set of images conveys the message of your business, without the need for lengthy text. segments clear definition of sections in your stand will allow you to manage your exhibition stand far better. One section should be dedicated to your product displays. There should also be the standard hospitality features like a mini lobby and space-saving chairs. In addition, it pays to possess a cloaked area for your salespeople to keep their things in order to rest once in a while.

Franco Stera is Executive Marketing Director at Marketing/Creative Services Activteam advertising marketing analyst support, assist across exhibitions, exhibitors brand and exhibition stand marketing targets.