The importance of an exhibition stand naturally differs according to whether you look at the seller or the buyer’s opinion.
There is certainly one point, nonetheless, on which both parties agree almost unanimously: creativity is on top of the list.

For visitors, most likely beneficial intent is to find out about new releases, when the presentation of new products and solutions is one of the four principal targets of participants, and almost tops the list. That makes it is clear that day-to-day business can play an essential part at fairs, like in the form of initial discussions or true agreements made.

However in addition to that, they are always about how the future of the industry appears, new strategies lately created products can be taken, whether and when they will take off, and about which of today’s research results will lead to new products and procedures in the future.

Bespoke Exhibition stand are usually essential to distinguish consumers, gain their particular attention and establish a reputation in the marketplace. Many exhibitions in the market segment offer a new product reveal and often new product or service awards in distinct categories. Ensure that if you obtain a prize to send a press release out and use social media to broadcast the success.

Competitive advantage is derived from improves in the client, delivered significance that normally involves product technique, principally launch strategy.


The new product or solution needs to reach the eye’s attention via the stand design images, catchphrases, media, targeting in short and long-distance of visitor’s first attention. A new product or service is often the first attention highlighted by significant companies and brands and can be a fundamental marketing strategy for medium and smaller companies.

Unfortunately often exhibitors never set up and adjust their bespoke exhibition stand designs and promotion messages making their new products, in a manner that will probably not be discovered and get attention. Potential clients walking in front of the bespoke exhibition booth away and we question: why our product does not get the right consideration?

Companies try their finest to launch the maximum variety of products to promote. However, the business failure or success of a product will not rest completely on the product itself. The launch strategy adopted also establishes a product is successful or fails. The main element to achievement in the launch process often rests in locating the adequate strategy.

Selecting an exhibition stand design company with fresh creative concepts aligned with the exhibition targets, help businesses create their exhibition presentation and messaging, incorporating them with the exhibition design concept.