New is the keyword for supreme exhibition marketing. Potential clients react and turn their interest to exhibition stands designs were a awesome product or service is exposed and highlighted showing their function and features and cover the newest trends.

New product introductions should be a portion of promotional methods in your overall marketing plan. The goal of promotional strategies is to create value in the minds of consumers.

Bespoke Exhibition stands participations are essential to identify buyers, acquire their particular attention and establish a reputation in the marketplace. Many exhibitions in your market segment offer a New Product Showcase and often New Product Awards in various categories. Be sure that if you win an award to send out a news release out and use social media to announce the winner.

Effective product launch is a key driver of top operation, and launch is generally the single most costly step in new product improvement. Despite its importance, costs, and challenges, the product launch has been somewhat under-researched.



The new product or service needs to achieve eyes attention through the stand design visuals, slogans, multimedia, targeting in long and short distance visitor’s first attention. A new product or service is often the first attention highlighted created by large companies and brands an can be an important marketing strategy for the medium and smaller business.
Unfortunately often exhibitors do not create and adjust their bespoke exhibition stand designs and marketing messages transmission of information making their new products, in a way that will probably be noticed and receive attention. Potential prospects walking in front of the bespoke exhibition booth away and we wonder: why our product does not get the right attention?

Providers try their best to launch a maximum variety of products to promote. However, the commercial success or failure of a product does not rest solely on the product itself. The launch strategy adopted also determines whether a product succeeds or fails. The main factor to success in the launch process often rests in locating the proper strategy.

Activteam exhibition stand design concepts are aligned with exhibition targets that help companies to create their exhibition presentation and messaging combining them with the exhibition design concept.